Social Content
Cosmetics
2021
OVERVIEW
the challenge
THE APPROACH
We ran a full brief before every shoot, so we walked into each interview knowing exactly what was going on with that client and exactly which questions would open them up. That prep is what let us go beyond "Technetics did great work" and get to the real story: where the client started, what they were up against, how Technetics helped them through it, and what it's opened up for them since. It was also a real trust exercise. Technetics handed us their clients and let us run the room, and we made sure every one of those rooms delivered. The final suite is a genuine asset, and the work is ongoing. Six stories down, more to come, each one giving Technetics a stronger, more human way to show what they do and who they do it for.



