FOUNDER CONTENT
MAD HATTER MEDIA
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WHY IT HAS NOT HAPPENED YET ————
There’s no time. The business has grown faster than the story around it.
Storytelling isn’t your skill, and it was never supposed to be.
And you’d rather not come across as a content creator. You’re running a company.
None of that is a reason to stay invisible. It’s a reason to hand it to people who do this for a living.
THE PROCESS
Four steps. Yours are the short ones.
Founder Story Session
We work out if we're the right fit, and more importantly what actually needs solving.
We talk through your business, where you're at, and the one problem your content needs to fix. No pitch deck, no pressure. Just a real conversation to see if it makes sense to keep going.
Ideation and Development
We get to know the business properly, then build the plan around the problem we found.
Your story, your customers, what makes people trust you. We turn that into a content plan built around the problem we identified on the call, not just a list of video ideas. By the time we're done, you'll know exactly what we're making and why.
Shoot
One day, a month of content. We come to you and set the whole thing up.
We interview you rather than make you perform. You talk, we listen, and we pull the story out of you. Script, teleprompter, or just a chat, whatever gets you comfortable. Most people forget the camera's there within minutes.
Edit and Publish
From here it's off your plate entirely.
We edit everything, write the captions, do the thumbnails, and get it scheduled and posted across your platforms. You see it before it goes anywhere, but you don't have to touch a thing if you don't want to.
———— THE SHOOT ————
The day itself is the good bit.
You arrive knowing exactly what we’re shooting. It’s set up, lit and ready before you get there, and we tell you what we’re tackling first.
You don’t have to perform. We coach you through it and work however gets the best out of you: a script, a teleprompter, or just talking it out.
Then it’s done. A month of content, off your desk.
“That was so much easier than I thought it’d be. And more fun. I’m actually looking forward to the next one.”
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———— WHY IT LANDS
We came from film, not marketing.
Twenty years between us making narrative and documentary. Same craft, shorter format.
We always script the hook. After that, whatever works. If a script starts sounding read, we put it down and interview you instead so it comes out in your own words.
Either way we’re listening for the arc. That’s the part that’s genuinely hard to do on your own, and it’s what decides whether anyone watches past the first five seconds.
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HOW WE WORK TOGETHER ————
Two ways to bring your story
to life.
END TO END
Done For You
LIMITED SPOTS
We run the whole thing. Ideas,filming, editing, posting. You show up once a month and get back to running your business. We work with a maximum of ten founders at a time. When it's full, it's full.
INCLUDES:
Ideas, filming, editing and posting, all handled
A month of content from one shoot day
Published across every platform for you
You show up once a month, we do the rest
OR
IN-HOUSE ENABLEMENT
Consulting
We build the strategy, systems and skills so your team can do more of this yourselves, on your own timeline. No cap on this one. If the ten are full, this is the other door.
INCLUDES:
Strategy and content systems built with you
Training so your team can shoot and edit
A repeatable process you own
A setup that outlasts us
FIT ————
Who this actually works for.
Founders who’ve built something real and are now growing faster than the story around them. Usually past two million in revenue, because this is an ongoing commitment rather than a one-off video, and it works when it is done properly from the start.
If that’s not you yet, consulting is the better door, and we’ll say so.
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FAQs
The questions we actually get.
I want to get a few other things sorted first. Should I wait?
Almost everyone asks this, and there's always something: the website, the rebrand, the next hire. Your story doesn't depend on any of it. The founders who start now are the ones with a year of content behind them by the time the rest lands. And if the timing genuinely is wrong, we'll tell you on the call rather than sell you something.
I’m not a natural on camera. Can this still work?
Almost no one is, and that’s exactly what we’re here for. A lot of our best work comes from simply interviewing you, drawing the good stuff out through conversation rather than making you perform. You talk, we listen, and we pull the story out of you. We’ve also worked in film, TV, voiceover and acting for well over a decade, so getting people to show up as their best, most authentic selves on camera is the craft we know inside out. You’ll never have to memorise a line. Depending on what we’re making, we’ll either write the script for you, feed you the dialogue, or set you up on a teleprompter, whatever makes you most comfortable. And we bring all the tools, tips and tricks we’ve picked up over the years to take the pressure off. Most people relax within minutes and forget the camera’s even there.
How much of my time will this take?
Less than you’d think. If it’s content we are shooting, we shoot a month’s worth of content in half a day, so you’re not constantly stopping to film. We handle the planning, the ideas, the direction, the editing and everything after. You show up, share what you know, and get on with running your business. That one shoot day a month is really the only time we need from you.
Do you just hand me the videos, or do you handle everything?
We handle everything. This is done for you, properly. We come up with the ideas, direct you on the day, edit it all together, then write the captions, do the hashtag research, and schedule and post it for you. You’re as involved as you want to be, but if you’d rather just turn up and leave the rest to us, that’s exactly how it’s built to work.
Will this actually bring in leads, or is it just nice-looking content?
Nice-looking content that does nothing is a waste of everyone’s time. We build content to do a job, whether that’s reach, authority or turning attention into enquiries. We’re honest that brand building isn’t an overnight switch, but the founders we work with get real results: serious reach, recognition, speaking gigs, and leads that close faster because the trust is already there. Take a look at their journeys and you’ll see what it looks like over time.
Why work with you instead of hiring in-house or just using AI?
Because the whole thing lives or dies on having someone who knows how to pull the story out of you, sit with you in your business, and make you look and sound your best. AI can help around the edges, but it can’t interview you, read the room, or know when something’s gold and something’s flat. Hiring in-house means finding, training and paying that person in each specialty, then hoping they’re any good. We bring the system, the experience and the storytelling from day one. Our background is in narrative filmmaking, so telling stories that actually land is the thing we do.
Do I own the footage we create?
You get full, ongoing use of everything we create for you. In most cases that’s an exclusive, unending licence, so the footage is yours to use however and whenever you like, for as long as you like, and no one else can touch it. On top of the finished videos, you build up a growing library of footage of your business, your people and your work that you can draw on for years. Even if someone else makes your videos down the track, you’ve got a vault of great material to pull from. It’s an asset that outlasts the project.
What are the ways to work with you?
Two. Done for you, where we run the whole thing end to end and you just show up and deliver. And consulting, where we help you build the strategy, systems and skills to do more of it in-house. Most people start with done for you, and we’ll point you to whichever actually fits where you’re at.
Founder Content With
Real Business Results
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