A FOUNDER JOURNEY · BASTIEN TREPTEL
How a founder's story became 3 million views, a year of booked-out speaking, and a brand new business.
THE STARTING POINT
He'd just had a major exit from a cyber security company he'd built, and he had a genuinely great story behind him. He just didn't know how to tell it. Our job was to help him find the way, and to do it in a way that would actually land with people.
THE FIRST QUESTION
For Bastien it was reach. He wanted to educate people about cyber security and have the biggest impact he could, which meant getting his story and his message in front of as many people as possible. So that's what we built everything around.
THE JOURNEY
1
Telling his story
With impact and reach the highest priority, we took Bastien's story to TikTok, and it moved fast. His very first video did over 3.7 million views. We grew him past 16,000 followers and built a personal brand with real weight behind it.
2
What it opened up
The reach was the headline, but the outcome was the real win. When Bastien started with us he was just stepping into public speaking, booking the odd podcast and talk. Within three months he was booked out twelve months ahead, delivering major keynotes. The content didn't just get views. It changed what was possible for him.
3
Ironclad ID
With the personal brand established, we pivoted into building content for his new venture, Ironclad ID. It's a cyber security training app that helps everyday people improve their digital health, sold to businesses to train their staff and to individuals directly. We created the in-app content and the course content that brings the training to life.
20K+
Followers Across Platforms
150+
Videos delivered
14M+
Views
Bastien Treptel
THE THROUGH-LINE
Bastien's path started with a story that deserved to be heard and turned into something much bigger. The personal brand gave him reach. The reach gave him authority. The authority filled a speaking calendar and helped launch a whole new business. Each step opened the next.
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