THE STARTING POINT
THE FIRST QUESTION
For Ryan it was awareness. Top of funnel first, authority close behind, sales last.
THE JOURNEY
1
Finding the rhythm
We started by shooting 39 videos in a single day and posting across three months. It worked, but it didn’t let us iterate fast enough. After two rounds we pivoted: monthly shoots, interviews, cafe spotlights, content built for reach. That’s what brought the eyeballs.
2
Making it whole
Once we folded the Coffee on Cue story into the viral content and made it properly about coffee, it clicked. The personal brand and the business stopped being two things.
3
Case studies
Reach becomes reputation. Proof behind the profile.
4
Brand story · next
The piece that ties the profile, the reach and the proof together.
Coming soon
13+
Workplace Cafes Installed
150+
Videos delivered
5.5M+
Views
Ryan Spaccavento · Coffee on Cue
THE THROUGH-LINE
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