Brand story engagement proposal
Technetics
Consultants
Narrative Partnership
Zoran Tasevski
Mad Hatter Films
May 2026
rossco@madhatter-films.com
The case studies are working. Now it's time for the story that ties everything together.

Technetics has done the hard work. You have built a business with real depth in managed IT, cybersecurity and data recovery, and you have proven it works. The case study videos have already shown you what is possible when the right story gets in front of the right person. Clients are saying yes faster. Objections are disappearing. The content is doing exactly what it should.

But there is a piece missing. Each arm of the business is telling its own story. What is not there yet is the through line. The central narrative that connects Technetics Consulting, Technetics Cybersecurity, and Technetics Data Recovery and answers the question every high-value prospect is really asking: who are these people, and can I trust them with something that matters?

Your clients are operating in high-stakes environments. Biotech companies, enterprise businesses, organisations where downtime or a breach is not an inconvenience. It is a crisis. Those clients do not just buy IT services. They buy peace of mind. They buy the feeling that they are in safe hands. Right now, there is no single piece of content that communicates that at the brand level. This is what the brand story fixes.

The case studies prove what Technetics does. The brand story explains why anyone should care.

We have worked with you long enough to know the story is already there.

It lives in how the team talks about the work, in the relationships built with clients who trust Technetics completely, and in the fact that you keep getting referred into rooms most IT businesses never get near. Our job is to surface that story, shape it into something coherent, and make it feel as credible on screen as it does in person.

This is not a talking-head corporate video. We will run a full story development session to find the narrative spine, then interview the key people who can speak to it with weight and authenticity. From there we build the film properly. B-roll, drone footage, full post-production, music licensing, colour grading and sound mix. The result is a flagship brand film that sits at the centre of everything: the piece you send before a meeting, embed on your website, and use to show new clients exactly who Technetics is before they have had a single conversation with you.

Phase 01
Story development
  • Full story development session
  • Narrative direction and shaping
  • Interview question development
  • Shoot planning and location alignment
Phase 02
Production
  • Interviews with key stakeholders
  • B-roll capture
  • Drone footage
  • Director and cinematographer on set
Phase 03
Post-production
  • Narrative-led edit structure
  • Music licensing
  • Colour grading and sound mix
  • Two rounds of revisions
Phase 04
Delivery
  • Final brand film in web and social formats
  • Raw footage for future use
  • Structured for cut-downs and repurposing
What this looks like financially.
Brand story film, full production
$3,500 + GST
Preferred rate RRP $15,000
Offered as an existing client and case study partner.
Everything included
Full story development session Key stakeholder interviews B-roll and drone footage Director and cinematographer Full post-production Music licensing Colour grading and sound mix Raw footage delivery
A brand film of this scope is the asset that makes every other piece of content work harder. It gives the case studies a home, gives prospects a reason to trust before they have had a conversation, and gives Technetics a through line that connects everything. Built to last for years, not months.
Payment terms: 50% upfront deposit, 50% upon delivery of the final film.
You have already seen what good content does.

The case study work we have done together is already moving the needle. Here is how story-led content has performed across similar engagements.

Technetics x Mad Hatter Films
Testimonial and case study content used in proposals and sales conversations. Clients reported that the ability to show rather than tell removed the single biggest barrier to conversion: perceived risk.
Faster close rates, reduced objection handling, stronger client confidence.
Coffee on Cue x JLL
A brand story built around the human side of a commercial offering. The content shifted how decision-makers understood the value being created, at a level no product spec could reach.
Story-led content that supported a significant commercial partnership.
Ready to build the through line?
The next step is a story development session. A conversation where we start pulling the narrative together. No pressure, just clarity on what the film needs to say and who it needs to say it to.
Book a session
rossco@madhatter-films.com   |   www.madhatter-films.com   |   @madhatter_films